by Gail Chiasson
Jul 08, 2009

The millions of food allergy sufferers in North America now have a new tool for managing their food sensitivities: www.Foodcontentalerts.com.
The free Web site (now in beta version) and mobile application created by TAXI New York provides critical information and personalized data management both at home and on-the-go for people affected by food allergies and sensitivities as well as their friends and family.

Nearly 60 million people in the U.S. alone are affected by food sensitivities, including food allergies, celiac disease and non-celiac gluten sensitivity. In fact, food allergies affect everyone at some point - children's playmates, teachers, friends, family members and co-workers.

"We're thrilled to offer an easy-to-use online tool that simplifies the food monitoring process," says Daniel Rabinowicz, president, TAXI Content in N.Y.. "There is a huge need for this kind of safe and reliable information that is easily accessible all in one place online. The number of people dealing with food sensitivities is growing every day. Even if you're not living with a food sensitivity yourself, most of us have a friend, classmate or family member who is, and this is an invaluable service to help ensure their food is safe."

Foodcontentalerts.com is a free Web service designed to help sufferers of food sensitivities (allergies and intolerances) manage the many types of detailed data they need to keep specific ingredients and foods out of their diets. The site provides users with safe, reliable online and mobile tools for creating customized databases, recipe boxes, shopping lists and food sensitivity profiles. In addition to tips on avoiding many foods, FCA helps people discover new food recommendations from others dealing with their same sensitivities, allowing the sharng of recipes, ingredient updates and other information with the foodcontentalerts.com user community.

"I wish this wonderful Web site was around when my son was first diagnosed," says Gina Clowes, founder, Allergymoms.com. "It would have saved me hours and hours of time each year, reprinting 'safe' snacks lists for family and friends. I know this will be a fantastic resource for allergy parents to share with teachers, relatives, friends and family."

The Foodcontentalerts.com site features include:
· My Safe Foods: which allows users to create customized lists of ‘personally approved’ foods and e-mail them to friends. It’s way to find new recommendations for people on restricted diets;

· My Recipes: where you can input your own recipes, discover new recipes, share with others, and add ingredients to a shopping list or share with friends and family;

· My Shopping Lists: allowing users to reate and manage multiple lists; update or add items from your safe-foods list;

· Community Forums: which is a place to share ideas with other people suffering from food sensitivities.

· News Modules: allowing users to eceive up-to-the-minute releases from the Food & Drug Administration; custom information on food allergies, celiac and more;

· Mobile Access: Many features of foodcontentalerts.com are designed to be available to anyone with a Web-enabled phone, allowing users to access their online account to verify that a product is on a safe-food list, check a recipe's ingredient list and more.

"With this beta version, users can experiment with the site, test its capabilities and use tools to customize the service for their needs to help lessen the burden of daily food monitoring," says Rich Muhlstock, general manager of Foodcontentalerts.com. "At full launch, users will also be able to access their shopping lists and ingredient information from their mobile phones while shopping at the grocery store."

Foodcontentalerts.com can be accessed on-the-go via a mobile application. The site and app will revolutionize the way consumers navigate the world of food sensitivities.

TAXI, New York conceived of and developed the site and app in 2008 and is launching the service in summer 2009. The site is being built in partnership with Stem Limited, Calgary.